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Hailing from New York and working with clients worldwide, South James is an award‑winning production company whose growing need for a better website led them to commission this project.

Migrated from Squarespace to Webflow, the new website better promotes their services with their signature fast‑paced videos without compromising the site’s performance. We also set up the CMS, allowing the clients to easily manage their expanding portfolios.

South James website before and after


Due to the black and white colour palette, it was necessary to introduce a different visual cue to ensure good usability. To achieve this, I paired a serif font family with the brand’s typeface to create contrast. On the other hand, the videos are the site’s primary focus, standing out from the monochrome elements. The site feels simple initially, but multiple easter eggs can be found the more users interact with the site.

Tactically, all pages and the fullscreen menu lead back to contact details for better conversion.

Screenshot of the South James design file with notes

Shipped Product

The shipped product is a fully responsive website, fluid for all browser widths. Despite videos being loaded externally from Vimeo and the previews programmatically playing from a chosen point in time, the site still performs rather well. Moreover, all content can be updated and controlled via the CMS.

The client has built a significant audience for their newsletter, so I also integrated the signup form with Mailchimp.

Screenshot of the South James redesigned homepage
South James Website on different devices


I acknowledge & pay respect to the people of Wangal of the Eora Nation on whose land I live & work.

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I acknowledge & pay respect to the people of Wangal of the Eora Nation on whose land I live & work.